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Digital Marketing Analyst

Responsibilities:

Data Collection and Analysis:

  • Collect and analyze customer, marketing, social, and web behavioral data to gain insights into user behavior and campaign effectiveness.
  • Analyze key performance metrics to identify opportunities for improving campaign performance.

Insight Generation:

  • Develop and present findings and insights from your analyses, providing actionable recommendations to enhance marketing strategies and campaigns.

Reporting and Visualization:

  • Create visually appealing dashboards, data visualizations, and reports to track campaign and website performance, ensuring clear communication of results to stakeholders.

Market Trends Monitoring:

  • Continuously monitor and analyze digital media and marketing trends to stay ahead of industry changes and identify opportunities for growth.

Communication and Presentation:

  • Effectively communicate and present your findings and recommendations to colleagues, senior management, and clients, ensuring a clear understanding of the data-driven insights.

Requirements:

  • Degree in marketing or communications
  • 3+ years of relevant experience
  • Proficiency in analytical and reporting tools, including but not limited to Tableau, Google Analytics, Data Studio, and other relevant tools.
  • Deep knowledge of digital marketing across various platforms, including social media, display advertising, and programmatic advertising.
  • Strong analytical and strategic thinking skills with the ability to interpret data and draw meaningful conclusions.
  • Ability to make data-driven decisions and recommendations to optimize marketing efforts.
  • Strong communication and presentation skills, both written and verbal, to effectively convey complex data findings to diverse audiences.
  • English C1