Key Responsibilities:
- Keyword Research: Conduct thorough keyword research to identify high-value, relevant keywords and phrases that can drive organic traffic to our website.
- On-Page Optimization: Optimize website content, including meta tags, headings, images, and URLs, to improve search engine rankings and user experience.
- Content Strategy: Collaborate with content creators to develop and execute an effective content strategy that aligns with SEO goals.
- Link Building: Implement link-building strategies to acquire high-quality backlinks from authoritative websites.
- Technical SEO: Identify and resolve technical SEO issues, including site speed, mobile-friendliness, and crawlability, to enhance overall website performance.
- Performance Tracking: Monitor and analyze website traffic, rankings, and user behavior using SEO tools and analytics platforms. Generate regular reports to track progress and identify areas for improvement.
- Competitor Analysis: Stay updated on industry trends and perform competitor analysis to identify opportunities and threats.
- Algorithm Updates: Keep abreast of search engine algorithm updates and adjust SEO strategies accordingly.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Ability to work independently and meet deadlines.
- Experience buying media on Google Ads is a plus
- English C1